The ornamental baroque trend with a tendency towards a fuller curvaceous line

Red Dot Museum has made it’s predictions for the coming year - a prediction firmly based on what is currently emerging from Sawaya & Moroni and Capellini not to mention Patricia Urqiola.

REd Dot views the soci-economic climate of fear as an influential force in the preparation of a market acceptant of such highly ornamental new trend.

Globalisation has risen the level of fear in industrialised nations all over the world. An ever faster changing economy, relocation of jobs into countries with lower labour costs, and the fear of losing one’s job resulting from that, combined with terrorist assaults and environmental catastrophes – all this leads to a situation in which the society is yearning, more than ever, for security, stable conditions, and well-established values.

The emphasis is on comfort and nostalgia, and the result is highly rounded soft shape, recognisable form and decorative elements. Capellini and Sawaya and Moroni are doing this through their “new antiques’” and “barock ‘n’ roll” collections. See also Marcel Wanders latest lounge design and print whilst in the meantime Patricia Urqiola threatens to produce more ‘fat furniture’ but more on that in the near future.