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Iconic Icon

The press release with images reached me yesterday so I won’t hold you in suspense any longer.

Emeco, the manufacturer of the world famous, all aluminum 1006 Navy ® Chair, will launch a new design by Philippe Starck at the Milan Furniture Fair in April. Named Icon, the new design is a super-minimal rendering of Starck’s ideal chair.

Icon, like the Emeco navy chairs is hand made of 100% aluminum with a lifespan of 150 years and a lifetime guarantee.

It’s always great to see the latest and newest design as it happens but I believe the best aspect of this little release is the dialogue between designer and manufacturer. Starck and Buchbinder are having an affair of mind.
Gregg Buchbinder, Emeco’s Chairman says,

Working with Starck is like making love. I don’t know why it feels so good or works so well, I just follow my heart. It’s marriage of craft and intuition. Starck and Emeco have a wonderful love affair

Starck on Emeco,

Hermes is to leather as Emeco is to aluminum — an incredible material I love. Emeco has a heritage of craftsmanship. Working with Gregg has allowed me to use a recycled material and transform it into something that never needs to be discarded. A tireless and unbreakable chair to use and enjoy for a lifetime. It is a chair you never own, you just use it for a while until it is the next persons turn. A great chair never should have to be recycled. This is good consideration of nature and mankind

Well, I’m looking forward to this affair, I mean working relationship, inspiring many more minds out there to think in terms of developing more and more sustainable design however I doubt we will ever be able to take the ego out of the process.

For those who like stats and dates: Emeco has made over 1,000,000 Navy chairs since 1944 and will present Icon at the Salone Internazionale del Mobile in Milan and at the ICFF in New York.

Categories: Design, Object
  1. March 14, 2006 at 12:07 pm

    We’ve got ’em!

  2. March 14, 2006 at 12:15 pm

    Thanks Scott.

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